Esimeni sokuncintisana semakethe esishubile, ukwakheka kwe-mascot sekuphenduke isu elibalulekile lokumaketha umkhiqizo. I-mascot ingummeleli wesithombe omuhle futhi ohlukile owenzelwe ibhizinisi noma umkhiqizo, ongaletha usizo oluningi kanye nezinzuzo ebhizinisini.
Okokuqala nje,i-mascot design ingathuthukisa isithombe somkhiqizo nokuqashelwa kwamabhizinisi. Isithombe se-mascot esiyingqayizivele nesihehayo singenza amabhizinisi agqame emakethe.
Kungaba wuphawu lwebhizinisi, okuvumela abathengi ukuthi bakhombe ngokushesha imikhiqizo noma amasevisi enkampani phakathi kwezimbangi eziningi. Ngokuxhumana ne-mascot, abathengi bangakhumbula uhlobo lwebhizinisi ngokujulile futhi basungule ukuxhumana okungokomzwelo.
Okwesibili,umklamo we-mascot ungathuthukisa indaba yomkhiqizo wenkampani kanye nokuzwakala kwemizwelo. Isithombe se-mascot esithakazelisayo nesithandekayo ngokuvamile singavusa ukuzwakala kwabathengi kanye nokusabela kwemizwa. Ngendaba, isithombe kanye nezici ze-mascot, amabhizinisi angadlulisela umqondo womkhiqizo wawo, amanani namasiko kubathengi. Abathengi bangakwazi ukuzwa ukunakekelwa nokufudumala kwebhizinisi ngokusebenzisana nokuxhumana ne-mascot, ukuze bathole ukwethembeka kanye nobunikazi bomkhiqizo.
Ngaphezu kwalokho,i-mascot design ingabuye ikhuthaze ukumaketha nokuthengisa kwamabhizinisi. Isithombe esihehayo nesithandekayo se-mascot singaba ukugxila nokugqama kwemisebenzi yokuthengisa yebhizinisi. Amabhizinisi angasebenzisa ama-mascot ekukhangiseni, ezintweni zokukhangisa, ezinkundleni zokuxhumana nakwezinye iziteshi ukuze ahehe ukunaka kwabathengi futhi akhulise ukuvezwa komkhiqizo. Isithombe nezici ze-mascot zingasetshenziswa futhi ukuklama ukupakishwa komkhiqizo, ukubonisa, njll., ukwandisa ukukhanga nokuthengiswa kwemikhiqizo.
Ekugcineni,idizayini ye-mascot ingathuthukisa isiko lebhizinisi nokubumbana kweqembu lebhizinisi. Isithombe se-mascot esithakazelisayo nesithandekayo singaba ummeleli nophawu lwabasebenzi ngaphakathi kwebhizinisi. Abasebenzi bangakwazi ukuzwa ukunakekelwa nokufudumala kwebhizinisi futhi bathuthukise umuzwa wokuba yingxenye kanye nokubumbana ngokusebenzisa ukuxhumana nokuxhumana ne-mascot. Isithombe nezici zama-mascots zingasetshenziswa futhi ekwakhiweni kwamasiko ezinkampani, ukuqeqeshwa kwabasebenzi, njll., ukudlulisa amanani ezinkampani nomoya weqembu.
Isikhathi sokuthumela: Nov-20-2023
